Fashion lovers, get ready! The digital fashion marketplace Grailed has just dropped its highly anticipated 2026 report, giving us the inside scoop on the brands that dominated 2025.
This report is a treasure trove of insights, breaking down the top performers on Grailed, a platform known for its focus on second-hand streetwear and discounted designer pieces, primarily catering to a younger male audience.
Leading the pack, for the second year in a row, is Chrome Hearts. This brand's popularity is undeniable, solidifying its place at the top.
Following closely behind are Balenciaga and Rick Owens, both climbing up a spot from the previous year. Supreme also saw a rise, securing the fourth position.
Interestingly, Nike dropped to number five. The rest of the top ten includes luxury giants like Louis Vuitton, Maison Margiela, Saint Laurent Paris, Prada, and Dior.
But here's where it gets interesting... Chrome Hearts wasn't just a top seller overall; it also had the widest reach geographically. It was the best-selling designer in the United States, the United Arab Emirates, and South Korea. Talk about global appeal! In the UAE, a single purchase of Chrome Hearts denim reached an eye-watering $17,750! In the U.S., the most expensive sale was a stunning orange croc Hermes Birkin 40 bag, which sold for $35,000.
Footwear trends followed a similar pattern, with designer and high-fashion brands leading the charge. While athletic representation was present, the top spot went to Balenciaga, followed by Rick Owens, Maison Margiela, and Jordan Brand. Nike also made the top five. The remaining spots in the top ten were filled by Prada, Louis Vuitton, Saint Laurent Paris, Dior, and Bottega Veneta.
The fastest-growing footwear brands of the year were led by Chrome Hearts, with Saint Laurent Paris, Louis Vuitton, Maison Margiela, and Paraboot also showing impressive growth.
The data also reveals that certain footwear styles are here to stay. Slim-soled sneakers and backless footwear continue to be popular choices. Low-top sneakers were the top footwear category, followed by boots, high-top sneakers, loafers/derbies, and mules.
Looking ahead to 2026, Grailed suggests a potential shift in aesthetic. The dark, brooding style that defined 2025 might give way to a lighter look. Independent streetwear brands like GV Gallery, Paly Hollywood, Vale, and HMDD are gaining momentum. The report also predicts a further integration of avant-garde Japanese fashion into the mainstream, along with a shift in luxury shopping from heritage labels to brands like The Row, Auralee, and Mfpen.
What do you think about these trends? Are you surprised by any of the top performers? Do you agree with Grailed's predictions for 2026? Share your thoughts in the comments below!
